Following up on my last post that touched upon soap operas and lower fertility rates, I just saw that the Business Standard in India had an article/ad this summer on entertainment and population rise.
Idea 3G, an Indian cellular company, created a television ad with a brand ambassador, in this case, Abhishek Bachchan (a huge Bollywood star, who with his wife Aishwariya Rai-Bachachan are “more famous than Brad and Angelina”, according to Oprah).
In the ad, Abhishek explains to a friend that the root cause of the population crisis in India is the unavailability of entertainment options for people, especially during times of power shortages. He mentions Idea 3G and its various applications such as Mobile TV, Gaming, Video Calling, and Social Networking that “offer non-stop entertainment to help people stay connected and entertained.” You can watch the rather humorous ad posted on YouTube below (and no, you don’t really need to understand Hindi to get the ad!).
The last line (in English) refers to the first baby the Bachchan’s are expecting. “And your baby?”, Abhishek is asked, who replies, “before 3G.”